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Top 3 Customer Acquisition Secrets For Your Business
07/26/2008 - By 10X MARKETING
Top 3 Customer Acquisition Secrets For Your Business
Don’t Be Afraid to Call Someone You Don’t Know
Picking up the phone to call a stranger may seem like a frightening thing to do if you haven’t done it before but once you get over your first couple calls, you will wonder what all the stress was about. The phone call is the best way to immediately know if a potential customer is interested or not saving you loads of time. Feel free to practice first, perhaps make a list of things you want to say so that if you get nervous, you will have something to resort to. Having a pencil and a pad of paper ready to write down important notes is essential. Don’t forget to write down your potential client’s name as soon as you learn it so that you sound professional and on top of your game at the end of the call, concluding by saying “Thank you for your time, (name).”
Make The Soft Sell
If you don’t think that cold calling is really something you want to make your main way of customer acquisition, there are some less intrusive ways to approach people and get customers. One way is called the soft sell. By acting naturally, truly showing that you believe in your product can be just what a customer needs to see to believe in the product themselves and be willing to buy.
Be their friend
Find something in common
Be approachable
Be confident
Follow Up To Keep Your Customers Coming Back
Once you get customers, the next most important thing is following up. Just leaving a message asking how they enjoy their product or service may be all you need to do to let them know you care. Following up can also be a way to make another sale. For example, if you called to see how they are liking their product or service, you can easily mention that the next addition is coming out and would they be interested in making some pre-orders? Or you can let them know that an accessory or new model will be coming out soon and would they be interested in knowing more?
These secrets of customer acquisition are not really secrets, they are tricks of the trade that are happening all of the time and have most likely been used on you once or twice when you have purchased something, and if you bought something obviously they worked!
