Member Login | Site Search | Support

Advertisement
Why Outsource Graphic Designers, Web Programmer, Call Centre Agents, Telemarketer Staff, Virtual As
16 Customer and Client Generating Tools For Recession
Scenario of Article Marketing
Advice
Natural Treatment For Varicose Veins
An Effective Way to Cope with Being Dumped
Musicians, Put More Time Into Doing What You Love
Arts
Scrapbooking: Creating memories on paper
Why Outsource Graphic Designers, Web Programmer, Call Centre Agents, Telemarketer Staff, Virtual As
A Helpful Hand
Autos
Techniques To Help You Find The Right Wedding Car
Hitch Warehouse launches online store
Business
How to Easily Start a Motivational Speaking Career
A secret collection of Search Engine Optimization resources
The Best Hours To Trade Forex
Community
The Pentagon's Battle Plan Is To Go Green
Carp Bait Making For Beginners And Cheap Big Fish Baits!
Greg Bachand
Entertainment
2008 Horoscopes - Get Free 2008 and 2009 Weekly and Yearly Horoscope
Woodhouse Audio Visual Services and Rentals
Scrapbooking: Creating memories on paper
Environment
Family
Kid`s Favorite Party Christmas Games & Ideas - Santa`s Best Xmas Jokes
When both parents work, do children suffer?
EXERCISE AND KIDS (PART-3)
Food
Increase Your Energy Level Naturally
Health & Fitness
Soy-One of The Best Active Ingredient for Skin Care
Aloe Vera Effectiveness
Eye Problems Associated With Immunological Disorders
History
Origins of Christmas
Hobbies
Origins of Christmas
MY MANIA WITH FASHION BRACELETS
Secret Carp fishing Bait Recipes Formulation!
Home & Garden
Tips
Starting a DVD Collection
5 Massive Mistakes Homeowners Make When Hiring a Home Stager
Internet
No Startup Fee home jobs- A few ideas
SEO Tactics - Signal Your List With Viral Direct e-Mail Quake
"Insure" Yourself Against Computer Intruders - Your Flash Drive May Become Your New Best Friend
Miscellaneous
Using a Hair Dryer to Rapidly Dry a Watercolor
These Famous Poodles
Make Money Writing Articles
News
Sacred Headwaters Campaign
Google PageRank Patent May Go Poof
SEOMoz Dishes On 'Give It Up' Secrets
Pets
$50Gs raised to probe BC dumpster dog's death
Aging Dog - How to Make Old Dog Comfortable
Poems
A Helpful Hand
All of God's children
Reference
8 STEPS TO STAY ABUNDANT DURING HARD TIMES
These Famous Poodles
Origins of Christmas
Relationships
How To Prevent A Break Up
An Effective Way to Cope with Being Dumped
How to meet men or women from the comfort of your home
Sales
Wedding Favors Dropship
Mulitilevel Marketing Work At Home Business Money Making Opportunity
Feel and Look Better With Lida Daidaihua
Self Improvement
Greg Bachand
Age New Spirituality - The Open Secret ( Read It At Your Own Risk )
Self-love is not Narcissism!
Spiritual
Age New Spirituality - The Open Secret ( Read It At Your Own Risk )
Roger Revaks Book, Internal Vision: A Ten-Day Journey to True Happiness
Can 10 Million People be Wrong about Meditation?
Sports
Another Kind of Horse Brand: Business Branding in Equine Marketing
NFL To Stream Sunday Night Games Live
Carp Bait Making For Beginners And Cheap Big Fish Baits!
Technology
A secret collection of Search Engine Optimization resources
Satellite Internet vs. Cellular Wireless
The Pentagon's Battle Plan Is To Go Green
Travel & Tourism
Vacation On the Great Highland Lakes
Travel Rewards Credit Cards and Airline Credit Cards
Caleta de Fuste Tourist Information
Add your Article

Serious Sports Fans Spend More Time Online
07/23/2008 - By Mike Sachoff

Heavy consumers of video

Enthusiastic sports fans account for 19 percent of overall online users and represent a lucrative online audience according to a new report from JupiterResearch.

Since serious sports fans spend more time online, watch more online video and shop more online, sports sites need to integrate the right balance of video and social features into their destinations, the report found.

Twenty-one percent of dedicated sports fans, who tend to be younger males between the ages of 25-34, watch streaming video monthly. With young men being avid fans of online video, sports sites have an opportunity to become leaders in online video.

As an example, ESPN has become one of the top 10 providers of online video, and the NHL's redesigned video section attracted 12.4 million unique visitors in April, an increase of 43 percent over the previous year, according to comScore.

Devoted sports fans also value local media, with local TV, radio and newspapers rating as sports fans top news sources. Local Web sites should not only focus on adding social media and video features, but should look to create a network of local bloggers along with developing spin-off sites.

"To fully tap into this lucrative audience, local sites must make a commitment to search engine optimization and search engine marketing," said Bobby Tulsiani, Analyst and lead author of the report for JupiterResearch.

"During the 2008 NBA Finals, none of the local TV or radio stations ranked among Hitwise's top 10 sites for traffic from the search term 'Lakers' or 'Celtics'."

According to David Schatsky, President of JupiterResearch, "Serious sports fans' heavy involvement with shopping and fantasy sports presents an opportunity for revenue streams outside of advertising, such as paid video, ticketing, and merchandising."