Member Login | Site Search | Support

You Can Get Paid To Drive Traffic To Your Site?
Another Kind of Horse Brand: Business Branding in Equine Marketing
16 Customer and Client Generating Tools For Recession
An Effective Way to Cope with Being Dumped
Natural Treatment For Varicose Veins
Musicians, Put More Time Into Doing What You Love
All of God's children
Scrapbooking: Creating memories on paper
Why Outsource Graphic Designers, Web Programmer, Call Centre Agents, Telemarketer Staff, Virtual As
Techniques To Help You Find The Right Wedding Car
Hitch Warehouse launches online store
Sponsorship for Marketing
Start Investing Money in Real Estate
What's in Your Portfolio?
Origins of Christmas
Sacred Headwaters Campaign
Watch Movies Online For Free Downloads - Rent Movies Online - Streaming Movies Online - Watch
2008 Horoscopes - Get Free 2008 and 2009 Weekly and Yearly Horoscope
NFL To Stream Sunday Night Games Live
Kid`s Favorite Party Christmas Games & Ideas - Santa`s Best Xmas Jokes
When both parents work, do children suffer?
Increase Your Energy Level Naturally
Health & Fitness
Pass Kidney Stone Quickly - Learn How to Flush Your Kidney Stones at Home
Feel and Look Better With Lida Daidaihua
Soy-One of The Best Active Ingredient for Skin Care
Origins of Christmas
Origins of Christmas
Secret Carp fishing Bait Recipes Formulation!
Home & Garden
A Culinary School Will Teach Almost Anyone How to Cook Like a Real Chef
5 Massive Mistakes Homeowners Make When Hiring a Home Stager
You Can Get Paid To Drive Traffic To Your Site?
Recession Proof Marketing Strategies For An Internet Based Business
SEO Tactics - Signal Your List With Viral Direct e-Mail Quake
Communication Skills: Talk the Talk!
Origins of Christmas
Ark Angels Gate
American Airlines Drops Google Lawsuit
SEOMoz Dishes On 'Give It Up' Secrets
$50Gs raised to probe BC dumpster dog's death
$50Gs raised to probe BC dumpster dog's death
Aging Dog - How to Make Old Dog Comfortable
All of God's children
A Helpful Hand
Hot Walkers for the Holidays!
How To Prevent A Break Up
What's in Your Portfolio?
How to meet men or women from the comfort of your home
An Effective Way to Cope with Being Dumped
How To Prevent A Break Up
Stock Market Crash
Feel and Look Better With Lida Daidaihua
Sponsorship for Marketing
Self Improvement
Seven Exercises That Help Develop a Business Mission and Vision Statement
Self-love is not Narcissism!
Greg Bachand
Can 10 Million People be Wrong about Meditation?
Age New Spirituality - The Open Secret ( Read It At Your Own Risk )
Origins of Christmas
NFL To Stream Sunday Night Games Live
Another Kind of Horse Brand: Business Branding in Equine Marketing
Serious Sports Fans Spend More Time Online
No Startup Fee home jobs- A few ideas
Why Your Business Technology System is Critical to Your Success in your Real Estate Business
Benefits of Microsoft Certification
Travel & Tourism
Sacred Headwaters Campaign
Vacation On the Great Highland Lakes
Travel Rewards Credit Cards and Airline Credit Cards
Add your Article

Serious Sports Fans Spend More Time Online
07/23/2008 - By Mike Sachoff

Heavy consumers of video

Enthusiastic sports fans account for 19 percent of overall online users and represent a lucrative online audience according to a new report from JupiterResearch.

Since serious sports fans spend more time online, watch more online video and shop more online, sports sites need to integrate the right balance of video and social features into their destinations, the report found.

Twenty-one percent of dedicated sports fans, who tend to be younger males between the ages of 25-34, watch streaming video monthly. With young men being avid fans of online video, sports sites have an opportunity to become leaders in online video.

As an example, ESPN has become one of the top 10 providers of online video, and the NHL's redesigned video section attracted 12.4 million unique visitors in April, an increase of 43 percent over the previous year, according to comScore.

Devoted sports fans also value local media, with local TV, radio and newspapers rating as sports fans top news sources. Local Web sites should not only focus on adding social media and video features, but should look to create a network of local bloggers along with developing spin-off sites.

"To fully tap into this lucrative audience, local sites must make a commitment to search engine optimization and search engine marketing," said Bobby Tulsiani, Analyst and lead author of the report for JupiterResearch.

"During the 2008 NBA Finals, none of the local TV or radio stations ranked among Hitwise's top 10 sites for traffic from the search term 'Lakers' or 'Celtics'."

According to David Schatsky, President of JupiterResearch, "Serious sports fans' heavy involvement with shopping and fantasy sports presents an opportunity for revenue streams outside of advertising, such as paid video, ticketing, and merchandising."