- Advertisement
- Why Outsource Graphic Designers, Web Programmer, Call Centre Agents, Telemarketer Staff, Virtual As
- How To Make Your Web Site Popular - Fast
- www.buzzar.tv
- Advice
- An Effective Way to Cope with Being Dumped
- Natural Treatment For Varicose Veins
- Musicians, Put More Time Into Doing What You Love
- Arts
- All of God's children
- Why Outsource Graphic Designers, Web Programmer, Call Centre Agents, Telemarketer Staff, Virtual As
- A Helpful Hand
- Business
- Seven Exercises That Help Develop a Business Mission and Vision Statement
- Valuable tips to make money on eBay
- Mulitilevel Marketing Work At Home Business Money Making Opportunity
- Community
- Greg Bachand
- $50Gs raised to probe BC dumpster dog's death
- The Pentagon's Battle Plan Is To Go Green
- Entertainment
- 2008 Horoscopes - Get Free 2008 and 2009 Weekly and Yearly Horoscope
- Scrapbooking: Creating memories on paper
- NFL To Stream Sunday Night Games Live
- Family
- When both parents work, do children suffer?
- Kid`s Favorite Party Christmas Games & Ideas - Santa`s Best Xmas Jokes
- EXERCISE AND KIDS (PART-3)
- Health & Fitness
- Abundant Fat Loss: Say Goodbye To Unsightly Fat
- Can 10 Million People be Wrong about Meditation?
- What Are Normal Blood Glucose and Blood Sugar Levels
- Hobbies
- MY MANIA WITH FASHION BRACELETS
- Secret Carp fishing Bait Recipes Formulation!
- Musicians, Put More Time Into Doing What You Love
- Home & Garden
- Tips
- These Famous Poodles
- 5 Massive Mistakes Homeowners Make When Hiring a Home Stager
- Internet
- Benefits of Microsoft Certification
- Dollars from Home with an Online Business.
- How To Really Profit from Domain Names
- Miscellaneous
- Communication Skills: Talk the Talk!
- Ark Angels Gate
- 3 Most Common Reasons People Fail to Achieve Success in Their Life
- News
- SEOMoz Dishes On 'Give It Up' Secrets
- The Pentagon's Battle Plan Is To Go Green
- Google PageRank Patent May Go Poof
- Reference
- A Look into Common Dog Names
- 4 Ways to Transform Your Relationship Now
- Soy-One of The Best Active Ingredient for Skin Care
- Relationships
- How To Prevent A Break Up
- An Effective Way to Cope with Being Dumped
- How to meet men or women from the comfort of your home
- Self Improvement
- Greg Bachand
- Bankruptcy Information - Repairing Your Credit after Bankruptcy
- Seven Exercises That Help Develop a Business Mission and Vision Statement
- Spiritual
- Age New Spirituality - The Open Secret ( Read It At Your Own Risk )
- Origins of Christmas
- Can 10 Million People be Wrong about Meditation?
- Sports
- Carp Bait Making For Beginners And Cheap Big Fish Baits!
- NFL To Stream Sunday Night Games Live
- Another Kind of Horse Brand: Business Branding in Equine Marketing
Database Error. System Administrator has been notified and this problem will be solved as soon as possible. We are sorry for the inconvenience.Database Error. System Administrator has been notified and this problem will be solved as soon as possible. We are sorry for the inconvenience.Database Error. System Administrator has been notified and this problem will be solved as soon as possible. We are sorry for the inconvenience.
SEO Strategic Partner or Competitor
07/03/2008 - By CHRIS CARTER Since Google announced its acquisition of DoubleClick, there has been a great deal of angst from SEO Firms and SEO professionals alike.
The reason: An SEO Company named Performics was included in the purchase as a part of DoubleClick’s business. SEO companies were concerned that the giant of the industry, Google, would now have a vehicle to unfairly compete with all Internet Marketing Companies by providing “access” to information that is not currently made available to SEO Firms in delivering their Internet Marketing Services to their clients. In addition, there have been many concerns expressed about the cost and price in fear that Google might package, discount or even give away high organic search rankings in special arrangements also not available to competing Search Engine Marketing Companies.
While these concerns are, of course, natural and understandable, I suggest that Google has far more to lose by engaging in such acts of obvious anti-competitive behavior. Common sense tells me that Google is pretty smart and they are not ignorant to business or anti-trust history. You need only look at the Telecommunications ACT of 1996 to see what Google would be faced with if it went down the slippery slope of anti-competitive behavior. To summarize, the ACT forced the incumbent Local Exchange Carriers (LECs e.g Verizon) to provide all monopoly services such as local dial tone at terms and conditions that were identical to the terms and conditions it charges itself. In essence this was the backdrop for “fair” competition. This involved rigorous accounting and exposure for the LECs and stifled their growth and diverted their attention from new opportunities for a number of years. They are still struggling to find and reinvent themselves. Just look at the stock performance of any LEC or Long Distance Service Provider for the past dozen years; they have been stuck in the mud. I maintain that Google is surely aware of this.
Recent developments support this belief and certainly should ease the concerns of SEO Professionals everywhere. On April 2, 2008, Google announced that they are splitting Performics into two separate companies: affiliate marketing and search marketing. More importantly, they are selling the search marketing business to a third party. On their official GoogleBlog, Google stated that, “It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.” These are words, not actions at the time of this writing. However, Google didn’t have to go on record, yet they have and without ambiguity. We need to give Google the benefit of the doubt until they really give us reason to do so. Search Engine Marketers are true assets for Google. The better job we do, the more valuable their Google Ads are and that drives revenue and growth. Search is Google’s core business and is responsible for virtually all of their profitability. They don’t want to threaten that by through unfair or anti-competitive practices. This would lead them into a bunker mentality; not dissimilar to what telecommunications giants did. And, contrary to what many are thinking, Google has yet to demonstrate that they are very good at much else than search. None of their other ventures or experiments has yielded much in the way of profits; at least not yet.
Lastly, SEM firms need to not see Google as the be-all and the end-all of their business. While it is true that Google has an overwhelming share of search engine traffic and are leaving Yahoo and MSN as distant also-rans, Internet Marketing should not just be about Google or the other search engines; in fact we are not about Google … we are about generating relevant TRAFFIC. There are many methods, growing every day, of generating great traffic without the need just to optimize for The Google. We should see ourselves more as Website Relevant Traffic Optimizers. Optimum7.com is an Search Engine Advertising Company with primary focus on Small and Mid-Sized Enterprises (SMEs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Google – SEO Strategic Partner or Competitor.
http://www.optimum7.com/internet-marketing/new-articles-content/google-seo-strategic-partner-or-competitor.html